Who we are

Your Partners in Growth, Not Just Another Vendor

At thebackbone, LLC, we believe that every real estate professional deserves to run a streamlined, efficient, and wildly successful business without being buried in administrative tasks or inconsistent marketing.

We started by offering specialized virtual assistant and inside sales agent support. But we listened to our clients. We learned that what you truly needed wasn’t just one role filled—you needed a complete, integrated marketing and support system that works together seamlessly.

That’s why we evolved. Today, we are a dedicated team of marketing specialists, designers, email strategists, and administrative experts. We bundle our skills into flexible, scalable packages designed to do one thing: give you back your time and ensure your market visibility is relentless.

Our Approach: Synchronized & Strategic

Gone are the days of your social media manager not talking to your email marketer. Our unique team-based model means every expert working on your account is aligned on your goals.

  • Your Content Creator designs a post that feeds into…

  • Your Email Strategist's lead magnet workflow, which is managed by...

  • Your Admin Pro who ensures every new lead is tagged correctly in your CRM.

This isn't a collection of freelancers; it's a unified engine working behind the scenes to keep your brand sharp, your pipeline active, and your focus where it belongs: on your clients.

Built for Real Estate, Driven by Results

We speak your language. Our strategies aren't generic; they're crafted with an intimate understanding of the real estate landscape—from seasonal market shifts and farming strategies to FSBO/Expired lead follow-up and client nurturing.

We don’t just complete tasks. We deliver outcomes: consistency, growth, and freedom.

Ready to stop doing it all alone? Let’s build a system that works as hard as you do.

Join the team

We’re growing our team! If you're motivated, detail-oriented, and ready to support U.S.-based real estate agents, we’d love to meet you!

Anida is fabulous! She has taken a lot off my plate and can quickly accomplish things that I can’t do and would take me forever to learn. You need her!!!

DeeDee Dretke

Huge shoutout to the team managing my social media! From fresh, creative content to consistent posting and quick responses, they’ve taken a huge load off my plate. My engagement is up, my followers are growing, and best of all—I actually enjoy my own feed again! If you’re on the fence about hiring help, this is your sign. Highly recommend!

Rachel Hicks

What Your Friends Are Saying

Love working with her at The backbone Co! We started working together recently and everything I’ve asked has been done quickly and professionally! Highly recommend!

Krista Moreno

Anida is absolutely fabulous!! Would recommend to anyone! She has helped me so much with my business!

Tiffany Zampedri

Contact us

Interested in working together? Fill out some info and we will be in touch shortly. We can’t wait to hear from you!