Get to know Anida
Anida brings four years of hands-on real estate experience to every client she supports.
She began her career as an ISA, working directly with leads, follow-ups, and conversion — learning the front lines of the business. From there, she moved into a Marketing Director role, overseeing content, messaging, and strategy across multiple channels.
This progression gave her a full-picture understanding of real estate:
what agents say publicly, what happens behind the scenes, and what actually drives results day to day.
THE BACKBONE was built from that experience. Anida doesn’t just execute marketing — she understands how it fits into lead flow, client relationships, and long-term growth. Her role is to provide steady, informed support that aligns with how agents truly operate, not how marketing “should” look in theory.